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Caring for a newborn often entails sleepless nights with constant feeding, changing, and soothing - leaving new mothers overwhelmed and exhausted. In prioritizing their baby's needs, mothers frequently neglect their own self, which can impact their physical and mental health.

A mother will always go the extra mile to do everything for her baby, but isn't it our responsibility to make this journey easier for them?

As we celebrate all incredible mothers, let us commit to being their support system.

They say it takes a village to raise a child, so let's be that village!

This World Breastfeeding Week, let's join hands with Philips Avent and pledge to support new mothers around us. Let's #ShareTheCare.