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Cookies Policy

Cookies Policy

Shop.Philips uses cookies and other tracking technologies to identify you and your interests, to remember your preferences, and to track your use of our website/ mobile website. We also use cookies and other tracking technologies to control access to certain content on our website/ mobile website.

To administer our website/ mobile website and for research purposes, shop.philips also has contracted with third-party service providers to track and analyse statistical usage and volume information from our site users. These third-party service providers use persistent cookies to help us to improve the user experience, manage our site content, and analyse how users navigate and utilize the website/ mobile website.

We categorize cookies as follows

Each cookie falls within one of the four following categories:

Category

Description

1. Essential
Cookies

Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the website/ mobile website. For example, essential cookies help remember your preferences as you move around the website/ mobile website.

2. Analytics
Cookies

These cookies track information about visits to the shop.philips so that we can make improvements and report our performance. For example: analyse visitor and user behaviour so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites/ mobile website, which site the user came from, the number of each user’s visits and how long a user stays on the Website/ mobile website. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality
or Preference Cookies

During your visit to the website/ mobile website, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the website/ mobile website. They also store your preferences when personalizing the website/ mobile website to optimize your use of shop.philips. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the website/ mobile website you will not have to set them again.

4. Targeting or Advertising Cookies

These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural” “tracking” or “targeted” advertising) on the website/ mobile website. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the shop.philips and other websites. For example, these cookies remember which browsers have visited the Website/ mobile website. Most types of these cookies track consumers via their Device ID or IP address therefore they may collect personal data.

5. Third party Cookies

We use a number of partners that may also set cookies on your device on our behalf when you visit our website/ mobile website to allow them to deliver tailored advertising within their domains, for example Google Analytics. We endeavour to identify these cookies before they are used so that you can decide whether you wish to accept them or not. Based on the type of cookies used by the relevant third-party, the information these cookies collect may include personal data but they would not be able to directly identify you as an individual or have any of your personal information such as Name, E-mail id or mobile number.