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NHD FAQs

The serum strips provided nourishes the hair and gives it protection from heat while you straighten your hair. Hair will become straight, smooth and soft.
Please refer to the ingredient’s information on the packaging.
One pair of newly opened serum strips are intended for one styling session only.
Once opened, please use the serum strips within 1 day after opening the packaging.
The surface of the serum strips may change, e.g. become drier after using.
Please dispose of the used serum strips after one styling session.
You can purchase the serum strips on Philips e-shop by clicking here
No, do not add your own serum or oils into the serum strips for use.
The serum strip is intended for one styling session only. Please dispose of the used serum strips after one styling session.
Philips’ nourishing serum is made specially for these strips to be used with this straightener (BHS522, BHS503, BHS526, BHS507) and no other.
Do not use the serum strips on any other straighteners.
Do not use other serum or oil with this straightener.
No. Philips’ nourishing serum strips and attachment brackets are made specially for this straightener (BHS522, BHS503, BHS526, BHS507) and no other.
No, no not use any other wet goods on your hair before using the Philips’ Nourishing Straightener.
The serum strips provided nourishes the hair and gives it protection from heat already.
Stop using the product and rinse thoroughly if an allergic reaction like redness or itching develops.
Rinse your eyes immediately if the serum comes into contact with your eyes.
Please wash your hands after touching the serum and avoid rubbing the serum into your eyes or mouth.
Clean the straightener regularly with a damp cloth.
Clean the brackets regularly by removing them from the device. Then wash the brackets under running water with some soap or shampoo and use a toothbrush to clean the serum from the slot. Wait until the brackets are completely dry before attaching it back onto the straightener.
One pair of serum strips are intended for one styling session only.
Please dispose of the used serum strips into the rubbish bin after one styling session.
At Philips, we care about the environment and the society at large, Therefore, all Philips haircare products sold are asbestos-free.
We do not recommended winding the cord around your Philips Styler as this may damage the cord. After using your hair styler wait for it to cool down and wind the cord separately as shown in the image below.
The serum strips will not fall off if inserted properly. Please check if you have inserted them into the slots on the brackets with the correct orientation.
If you get a burning or chemical-like smell while using your Philips Hair Dryer or Straightener, check our troubleshooting advice to solve this issue.
First time use
Some styling devices like hairdryers and straighteners produce a strange smell when used for the first time. This is nothing to worry about and this smell usually fades away after a few uses.
To minimize this smell try styling your hair in a well-ventilated room, or keep a nearby window open.
Hair styler is dirty
Another reason for your hair styler to produce a burning smell might be that it is dirty. If there are some dust particles or residue accumulated on your straightener or hair dryer, they might burn due to the high temperature of the device and start smelling.
To solve this issue, clean your styling device properly before each use. For specific instructions on how to clean your Philips Hair Styler please refer to your user manual.
If the advice above does not solve your issue, please contact us for further support.
If you are having trouble turning on your Philips Hair Styler, please read our troubleshooting advice below to solve this issue.
Device is unplugged
Before turning on your hair styler, make sure it is connected to a working electric socket. To check if the electric socket is working, you can try plugging in a different device and see if it works.
Electricity voltage is unsuitable
Make sure that the voltage of the electric socket is suitable for your hair styler. To find out more information about which voltage is suitable for your device refer to your user manual. The cord might be damaged
If your hair styler is still not turning on, it could be that its cord is damaged. In this case please contact us for further help.
If you see some steam coming out of your hair while using your Philips Hair Styler or some water residue accumulating on your hairstyler, don’t worry. The product is still safe to use. You can look at the reasons below to find out why this may happen.
Using the hair styler on wet hair
If you try straightening or curling wet hair, you will see a lot of steam coming out of your hair. We advise you to use your Philips Straighteners and Curlers on dry hair for best results. This is also the best choice for your hair.
High temperature setting
Your hair styler needs to be very hot in order to reshape your hair. This can result in some moisture from your hair evaporating and turning into steam. However, this is naturally replaced by the moisture in the air.
Always use the recommended temperature for your hair styler.
Water residue on the device While some moisture may be evaporated into steam, some can turn into water residue and be seen on the device while using it. This residue disappears itself after a while.
If you still don't feel comfortable with the level of steam coming out of your hair using a Philips Hair Styler, then please contact us for further support.
Not using the serum strips with the recommended direction.
When placing the selected hair strand between the straightening plates, please ensure the strips are facing down towards hair ends while you slide the straightener down.
If your Philips Hair Straightener is making a sizzling sound do not worry. Read on our explanation to help understand this behaviour.
The ION function is on
Your Philips Straightener is equipped with a special ION functionality to provide you frizz-free smooth hair. When this function is on, it is normal to hear a sizzling sound coming from your straightener. You may also get a strange smell. However, this is is nothing to worry about. The straightener is still safe to use.
If you are not happy with the results of your Philips Hair Straightener, please follow our troubleshooting advice below to solve this issue yourself.
Styling too much hair
It could be that you are taking a thick hair section to straighten. This will affect the quality of straightening, and you may need to repeat the process a few times.
Try taking a small section of hair, not more than 5 to 6 cm wide to straighten your hair in one attempt.
For Philips SenseIQ straightener, you may also try ‘Fast’ mode or choose a different manual setting to get faster straightening results.
Straightening wet or damp hair
Always dry your hair first before straightening your hair. Straightening wet or damp hair not only can damage your hair, but it will also not give you the best-desired results.
Not applying enough pressure
Another tip to get the best results from your hair straightener is to apply enough pressure. Make sure your hair is tightly pressed between the plates of your straightener.
Moving the straightener too quickly
Straightening requires a bit of patience. When sliding down the hair straightener, move it gently and slowly.
If you are still not happy with the results of your Philips Hair Straightener then please contact us for further support.
Turning on the ION functionality on your Philips Hair Styler or Straightener generates negative ions which neutralize positive ions in the atmosphere. This neutralization process seals the hair cuticles and helps in reducing frizz and static. As a result, you get frizz-free, smooth and shiny hair.
If you would like to know whether you can use your Philips Curler or Hair Straightener on wet hair find out your answer here.
Styling wet or damp hair
We recommend using your Philips Hair Styler on dry hair. This is because wet hair are more prone to damage when styled at high temperature. Straightening wet hair will not produce the desired results and will only damage your hair.
Further, you also run a risk of getting an electric shock if you try to use electric products on wet hair.
For further instructions and warnings for using your Philips Hair Styler, please refer to your user manual or contact us.
Depending on your hair styling device you may find the model and serial number on different locations on your hair care device. Model numbers for Philips Hair Stylers usually start with an HP or BH, followed by a number. The serial number has 4 digits in the format of YYWW (year and week.)
The serum strips will not fall off if inserted properly. Please check if you have inserted them into the slots on the brackets with the correct orientation.
If you get a burning or chemical-like smell while using your Philips Hair Dryer or Straightener, check our troubleshooting advice to solve this issue.
First time use
Some styling devices like hairdryers and straighteners produce a strange smell when used for the first time. This is nothing to worry about and this smell usually fades away after a few uses.
To minimize this smell try styling your hair in a well-ventilated room, or keep a nearby window open.
Hair styler is dirty
Another reason for your hair styler to produce a burning smell might be that it is dirty. If there are some dust particles or residue accumulated on your straightener or hair dryer, they might burn due to the high temperature of the device and start smelling.
To solve this issue, clean your styling device properly before each use. For specific instructions on how to clean your Philips Hair Styler please refer to your user manual.
If the advice above does not solve your issue, please contact us for further support.
If you are having trouble turning on your Philips Hair Styler, please read our troubleshooting advice below to solve this issue.
Device is unplugged
Before turning on your hair styler, make sure it is connected to a working electric socket. To check if the electric socket is working, you can try plugging in a different device and see if it works.
Electricity voltage is unsuitable
Make sure that the voltage of the electric socket is suitable for your hair styler. To find out more information about which voltage is suitable for your device refer to your user manual. The cord might be damaged
If your hair styler is still not turning on, it could be that its cord is damaged. In this case please contact us for further help.
If you see some steam coming out of your hair while using your Philips Hair Styler or some water residue accumulating on your hairstyler, don’t worry. The product is still safe to use. You can look at the reasons below to find out why this may happen.
Using the hair styler on wet hair
If you try straightening or curling wet hair, you will see a lot of steam coming out of your hair. We advise you to use your Philips Straighteners and Curlers on dry hair for best results. This is also the best choice for your hair.
High temperature setting
Your hair styler needs to be very hot in order to reshape your hair. This can result in some moisture from your hair evaporating and turning into steam. However, this is naturally replaced by the moisture in the air.
Always use the recommended temperature for your hair styler.
Water residue on the device While some moisture may be evaporated into steam, some can turn into water residue and be seen on the device while using it. This residue disappears itself after a while.
If you still don't feel comfortable with the level of steam coming out of your hair using a Philips Hair Styler, then please contact us for further support.
Not using the serum strips with the recommended direction.
When placing the selected hair strand between the straightening plates, please ensure the strips are facing down towards hair ends while you slide the straightener down.
If your Philips Hair Straightener is making a sizzling sound do not worry. Read on our explanation to help understand this behaviour.
The ION function is on
Your Philips Straightener is equipped with a special ION functionality to provide you frizz-free smooth hair. When this function is on, it is normal to hear a sizzling sound coming from your straightener. You may also get a strange smell. However, this is is nothing to worry about. The straightener is still safe to use.
If you are not happy with the results of your Philips Hair Straightener, please follow our troubleshooting advice below to solve this issue yourself.
Styling too much hair
It could be that you are taking a thick hair section to straighten. This will affect the quality of straightening, and you may need to repeat the process a few times.
Try taking a small section of hair, not more than 5 to 6 cm wide to straighten your hair in one attempt.
For Philips SenseIQ straightener, you may also try ‘Fast’ mode or choose a different manual setting to get faster straightening results.
Straightening wet or damp hair
Always dry your hair first before straightening your hair. Straightening wet or damp hair not only can damage your hair, but it will also not give you the best-desired results.
Not applying enough pressure
Another tip to get the best results from your hair straightener is to apply enough pressure. Make sure your hair is tightly pressed between the plates of your straightener.
Moving the straightener too quickly
Straightening requires a bit of patience. When sliding down the hair straightener, move it gently and slowly.
If you are still not happy with the results of your Philips Hair Straightener then please contact us for further support.

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